The Cocktail Collection

Campaign Design

Overview:

Diageo’s Cocktail Collection turns their signature spirits into ready-to-pour cocktails. Our campaign, The Cocktail Collection, celebrated the idea of enjoying classic, well-made drinks anytime, no bartender required.

The Team:

CD/AD: Kerrie Heckel, Alejandro Aguilar Canela

Copywriter: Blake Rozas

Design Lead: Kaleb Sindac

Designer: Elisabeth Klein, Frida Garcia-Berriochoa, Becca Durbin, Morgan Unroe

Challenge/Execution:

Bring The Cocktail Collection to life across both digital and physical spaces. This meant designing banners, social content, and brand guidelines, along with polishing photography. In stores, we created BTL displays that not only made the bottles stand out but also taught shoppers what set them apart: that each cocktail was already mixed and ready to enjoy. Alongside that, we designed campaign assets for Perfect Pour, tying everything back to the simple idea: Just Pour.

Case Study