
The Cocktail Collection
Campaign Design
Overview:
Diageo’s Cocktail Collection turns their signature spirits into ready-to-pour cocktails. Our campaign, The Cocktail Collection, celebrated the idea of enjoying classic, well-made drinks anytime, no bartender required.
The Team:
CD/AD: Kerrie Heckel, Alejandro Aguilar Canela
Copywriter: Blake Rozas
Design Lead: Kaleb Sindac
Designer: Elisabeth Klein, Frida Garcia-Berriochoa, Becca Durbin, Morgan Unroe
Challenge/Execution:
Bring The Cocktail Collection to life across both digital and physical spaces. This meant designing banners, social content, and brand guidelines, along with polishing photography. In stores, we created BTL displays that not only made the bottles stand out but also taught shoppers what set them apart: that each cocktail was already mixed and ready to enjoy. Alongside that, we designed campaign assets for Perfect Pour, tying everything back to the simple idea: Just Pour.
The Collection
Crown Royal - Whisky Sour



Tanqueray - Negroni



Ketel One - Espresso Martini



Bulleit - Old Fashioned



Ketel One - Cosmopolitan



Astral - Margarita



Bulleit - Whiskey Sour



Bulleit - Manhattan




Perfect Pour
Carousel - Full Portfolio

Carousel - Bulleit Whiskey Sour



Carousel - Ketel One Espresso Martini






Meta






Digital Banners



Holiday Greeting Cards





Below the Line
Displays
Case Bin





Cyclone Rack
Counter Unit
Header Cards
Small Format Header Card

Small Format Header Card

3-Shelf Header Card

4-Shelf Header Card

Shelf Talkers
Key Visuals
Shelf Blades































