Pain au Chocolat
Event Design, Branding, & Illustration
Overview:
Pain au Chocolat is a luchador and live music event organized by Bakery Agency and proudly sponsored by Shiner Beer. Amid the bustling lineup of SXSW events, Bakery aimed to create a one-of-a-kind, entertaining experience hosted at its own office location.
The Team:
CD: Micky Ogando, Kerrie Heckel
Design Lead: Kaleb Sindac
Designer: Elisabeth Klein, Becca Durbin, Alex Vann, Morgan Unroe
Illustrator: Elisabeth Klein
Mechanical Designer: Roxanne Ratliff
Content/Production: Jason Gade, Elizabeth Nelson
Event Planner: Maria Roepke
Challenge/Execution:
I was responsible for creating the primary illustrations that became the visual thread of the event, appearing across signage, banners, merchandise, and announcement posts. Beyond illustration, I also helped design social media content and digital banners, making sure the look and feel stayed consistent from online promotion to the in-person experience.
