Contributions:
Team: Elisabeth Klein, Giang Pham, Annabel Marshall,
Tanner Carvan
Research: All team members
Copywriting: Elisabeth, Annabel, Giang
Trademark: Giang
Website: Elisabeth
Advertisements: All team members
Merchandising: Elisabeth, Giang
Social Media/Motion Graphics: Giang
Overview:
Hipcamp is a campsite booking platform that was founded in 2013 by Alyssa Ravasio. With over 300,000 sites across the United States, Hipcamp invites campers to express their individuality to find the perfect, unique site for them.
Challenge:
Hipcamp is challenged with appealing to its audience. Although they offer the highest number of campsites out of all their competitors, they can appear unreliable as they lack a consistent layout and identity.
Execution:
The uniqueness of being the largest booking service for campsites allowed us to improve Hipcamp’s identity to cater more towards the camper’s experience. “Camp More” is a double entendre that invites people to camp more often but also indicates the vast amounts of campsites and experiences that Hipcamp has to offer.
Original Trademark
Refined Trademark
Timberwolf
Marigold
Firebrick
Viridian Green
Dark Jungle Green
What I Learned
Determining the onlyness and brand image through competitive analysis. What made Hipcamp truly unique was the amount of campsites compared to other booking sites. My group and I took this opportunity to rebrand Hipcamp into a more personalized unique experience for users.
Further Development
Expanding the Website
With more time, I would have incorporated both the booking page for a campsite and added the community page for Hipcampers.
Hipcamper Blogging
In addition to adding a community page, I would like to highlight a Hipcamper’s blog and journey through their own page. I would create a customizable interface for different Hipcampers and display each unique voice.