Contributions:
Team: Elisabeth Klein, Andres Meza, Giang Pham, Jacob Hernandez, River Riego
Research: All team members
Copywriting: Elisabeth, Andres, Jacob
Trademark: Andres, Jacob
Packaging: All team members
Website: Elisabeth, Jacob, River
Advertisements: Elisabeth, Giang
Social Media: Giang
Newsletter: Andres
Overview:
Nuluv is a local goat milk skincare brand that is proud to share 100% machine-free products. Built on traditional family values, Nuluv puts much care into their operation, goats, and employees.
Challenge:
Nuluv originally lacked a cohesive identity in their brand, packaging, social media, and website. Although they sell a variety of good products, Nuluv has way too many inconsistencies to attract a larger audience.
Execution:
Rebrand the company to create a consistent image, voice, and mission. Our goal is to embrace the handcrafted quality that sets them apart from competitors.
Original Trademark
Refined Trademark
Old Burgundy
Chocolate Milk
Barn House
Almond
.png)
.jpg)
What I Learned
My group and I narrowed down a specific brand identity and voice that allowed us to maintain cohesiveness, even when we had to design something individually. This project taught me the importance of communication in a group setting. We were always ensuring that everything we designed would tie back to the foundation of the brand’s identity.
Further Development
More community presence
If my group and I had more time, we would have developed more touchpoints for community-based events, such as farmer’s market days. As a local family-oriented brand, Nuluv would make many appearances within its community.