design research / UX/UI / art direction
Hydra Gaming is a digital video game distributor that focuses on the player’s interests and buying experience. Finding relevant titles shouldn’t be a game itself, so Hydra plays that role for you through its personalized and navigable interface. It’s time for gamers to start spending more hours in-game than on the store page.
Many major game distributor sites either lack a selection of titles, or have too many which leads to a cluttered selection and interface. With a complicated layout and selection, users may feel overwhelmed and lost when finding the game that gears towards them.
Create and design a digital video game distributor service with a navigable and inviting interface that excites users to play their new games. Implementing a system that assists users find titles that are relevant to them will improve their gaming experience.
Video Game Survey
The following is a summary of a Google Forms survey collected from 30 respondents that have an interest in gaming.
Although thousands of game titles exist, it can be challenging for many players to find something that appeals to them. A lot of factors can apply to a disinterest in playing something new. Whether it’s the player’s busy life, specific interests, affordability, or even an inconvenient interface, many struggle with buying games that are relevant to them.
Occupation: College Student/Part-Time Job
Location: Austin, TX
Xavier is a student enrolled at Austin Community College. He works a part time job at a local sandwich shop and saves some money on the side to buy video games. Xavier plays on his PC every evening after working on his assignments, and has over 200 games in his library. Although he has a lot of game titles, he finds himself not playing a lot of the games that he buys on a whim. Xavier has trouble finding games he thinks he will enjoy, and by the time he plays it, it’s too late to refund.
Interests: PC building, bowling, cryptocurrency, Reddit, space, band posters
Pain Points: Spends more money than he should on games, has a short attention span, some games are harder to run due to smaller storage in his PC.
How Might We's
One of the most popular video game distributor sites
Games are often on sale, seasonal Steam sales
Many developers and variety of games
Many new releases and titles
Achievements can be unlocked in games
Community pages, workshops, market for trading
Available on Windows PC, MacOS, Linux
Lack of protection from hackers, scammers, and cheaters.
Biased rating system on games
Poor customer service
Looking for specific users can be difficult when screen names can be replicable
Interface is cluttered
Free game giveaways
Quality over quantity
Missing major game titles
Smaller sense of community
No Linux support
Lacks support for VR