Shiner
Holiday Cheer
Packaging Design
Overview:
Holiday Cheer is Shiner's top-selling seasonal beer. As it prepares for a packaging update, the new design should stay true to the brand’s identity, color palette, and other key elements to ensure recognition among loyal fans who eagerly anticipate its return each year.
Challenge:
Refresh the design to maintain its recognizability, ensuring it feels familiar to consumers. The update should capture the joy and magic of the holiday season, while remaining consistent with the layout of the brand’s other seasonal beers.
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Execution:
To capture the holiday spirit while reflecting the flavor profile, we designed pecan-shaped lightbulbs intertwined with garland and accented with snowflakes. The outer packaging continues the theme with brick accents framing the design and lockup, taking a more streamlined and simplified approach compared to previous years' designs.
